Grow Your Business with Content Marketing and SEO
Dan Joseph Magno
an SEO Specialist,a Freelance Copywriter,and aDigital Marketing Assistant
Worked with the following brands
Got several years experience on Shopify, Woocommerce, and Amazon platforms.
Worked for successful ecommerce businesses in the U.S, Canada, Australia, and Europe.
I worked on Amazon, Shopify and Woocommerce platforms.
See my portfolio and send me an email to take the next step of having a highly capable Copywriter/SEO guy work for you!
See more in my Portfolio
Rants of an SEO copywriter: My blog
Why It Makes Sense to Get a Copywriter for Your Business?
Date Sept 18, 2024 by Dan Joseph Magno
Empathy: A Strategic Value in Copywriting
Date Sept 20, 2024 by Dan Joseph Magno
Walking Amongst Landmines: What SEO Really Looks Like
Date Sept 23, 2024 by Dan Joseph Magno
An SEO and Copywriting Essential: What is the Value of Your Business?
Date Oct 1, 2024 by Dan Joseph Magno
What it's Really Like to Do SEO from an SEO Specialist's Perspective?
Date Oct 28, 2024 by Dan Joseph Magno
My Portfolio
Here is my comprehensive portfolio as a skilled web copywriter and SEO specialist, featuring expertly crafted, keyword-rich content across various industries. It demonstrates proficiency in SEO strategies, including on-page optimization, keyword research, and content creation.
SE Lighting
Solar Paradise
Mobility Paradise
Electric Bike Paradise
Exclusive Sauna Brands
I have extensive experience using the apps SEMRUSH, Ahrefs, SurferSEO, Shopify, Amazon Seller Central, Amazon FBA, Wordpress, Woocommerce Divi Builder, Wix, Elementor, GoHighLevel, Klaviyo, JasperAI, Google Ads, Asana, Notion, ClickUp, Slack, Helium10, MerchantWords, Google Workspace, Frase.io, Shopify Apps, Microsoft Visual Studio, Copy.ai, and ChatGPT.
The portfolio highlights high-converting, search engine-friendly content that drives organic traffic, improves rankings, and engages targeted audiences effectively. If you want a skilled freelance SEO specialist that can do make fantastic copy, click the button below and send me an email!
About Us
As an experienced freelance seo copywriter, I love creating content that not only captures attention but also ranks well on search engines.My name is Dan and welcome to my website. I've been working remotely for the past 10 years, and I focus on crafting keyword-rich copy that’s both engaging and optimized to boost visibility.
With a strong background in SEO, I am particularly good using strategic keywords and on-page optimization to drive targeted traffic and help businesses grow. My goal is to create content that speaks to readers and search engines alike, turning visitors into loyal customers through clear, compelling messaging that resonates.When I'm done working, I usually spend time maintaining cars, go on long-distance rides with my electric bike, or play CS Go, Age of Empires, and Fallout 76.
So, my life involves around tinkering machines and websites, if I am not playing PC games. If you need a highly experienced SEO copywriter to work for you, send me an email.
Saunas
Have worked as a freelance copywriter and an SEO specialist for several sauna brands. Well, saunas are expensive and customers would want to have the best their money could get.
So, I have to make a great copy showcasing the features of these saunas. Also, make them understand how infrared saunas work and that they are also great. If you want a good web copywriter that can work on luxurious niches like saunas, send me an email!
Mobility Paradise
Among my jobs as a freelance copywriter and an SEO specialist is working for Mobility Paradise, a highly-reputable store for mobility aids and devices. The store sells mobility scooters, walkers, lifters, and other important equipment for those with difficulty of moving. I have to ensure that the copy and website content solves the customers' problems while following U.S FDA guidelines for medical devices. Have to continuously work on the SEO side to ensure the store remains highly searchable.
Solar Paradise
Did freelance copywriting and SEO specialist role for a Solar panel and component store. My strong knowledge in solar systems and components gave me good grasp in making good copy and also perform customer service to customers ready to purchase.
Electric Bike Paradise
Worked as a hired freelance copywriter and the SEO specialist for this electric bike store, among the most visible as of this writing. Electric Bike Paradise sells high-end and affordable electric bikes, plus accessories. I created the content for 70% of the product listings, made blogs, selected and arranged images, and followed SEO guidelines. My contributions as SEO copywriter helped improve the store's visibility and sales.
SE Lighting
Hired as the store manager, where I also performed web copywriter and SEO specialist roles, for a startup lighting retail store based in Australia. Made almost all the content for the store, where I have to make bespoke descriptions while also take in mind following SEO guidelines.
An SEO and Copywriting Essential: What is the Value of Your Business?
It is a good question to ask before embarking on any SEO or copywriting service. What are the things or services you offer to your customers?
SEO specialists have to determine keyword intent, which are the keywords users put in Google when they are searching for something. If you are Googling something, you are putting in the very specific keywords and hopefully the search engine results will show what you’re looking for.
Photo by Olia Danilevich
You and Your SEO Specialist Should Have a Common Goal
As an SEO specialist myself, we make the business’ service as a starting point on a lot of things. Keyword search tends to start on the services offered such as, ‘car wash service in Calgary’, or ‘vegetarian restaurants in New York’, or ‘ac cleaning services in Southern California.’That means working closely with your SEO specialist so you have common goals, which is a must considering that SEO work is often expensive.
Make a Copywriter to Convey Your Brand Message and Service
Can you define those services concretely? If you don’t have an idea what service or offer you gave to customers, it is likely that your market will have the same mindset.With a skilled copywriter, you can showcase to your customers your brand and services. Running and planning a business is not an easy and straightforward task, and owners are often doomed to neglect the vision and mission of their business. You can stop that from happening by simply having a copywriter work for you.Work with a copywriter to show to your customers what your business can do for them. Show how you can make their lives easier, or how it solves their problems. Again, make it about them.In that way, you can have more time in your hands for long-term goals.
What it's Really Like to Do SEO from an SEO Specialist's Perspective?
If you hired a freelance SEO professional, you should be checking SERP and clicks daily. See why SEO results are like tending a farm.
It sounds like two unrelated things I am trying to smash together, SEO and farming, but hear me out. Most people view search engine optimization as something that raises rankings of all your pages together like attendees in a Taylor Swift’s concert.
If you grew up in a farm or orchard, you would notice that trees or crops do not always bear flowers or fruits at the same time. There are plants that will bloom quicker than the others.
Check SERPS and Clicks Daily to Look for Opportunities
SEO work is the same. Some pages will have more clicks and impressions compared to others, and your website’s SERP (search engine results page) rankings will fluctuate.Monitoring daily is crucial for staying competitive in SEO. It reflects shifts in search engine algorithms or competitor activity, impacting your visibility. By checking rankings daily, you can detect changes early and act quickly, such as adjusting keyword strategies or optimizing content to maintain or improve positioning.
What to do if SERPS or Clicks Go Down?
It is unfortunate that, in some cases, SERPS or clicks drop after doing SEO work. Some of the reasons include:
Recent Google HCU update (more often than not, stats recover after a few weeks).
Use of wrong keywords, unsuited long-term keywords, wrong anchor texts, or too slow web page loading.
Over-optimization, which happens when your content obviously has too many keywords and links.
Google penalties.
Correcting those issues often solves low traffic problems.It’s not right to panic when traffic goes south after SEO work. You might only need to do a few tweaks. So there. Clicks, SERPs, and impressions provide valuable insight in refining SEO approaches.
Walking Amongst Landmines: What SEO Really Looks Like?
Do you want to do SEO? Just don’t let your business or profile get blown to bits. How I see what and how SEO is.
Ranking up your business or website in Google sounds like a straightforward task, but in reality it's more like walking on a lovely flower-filled field on a sunny day, but with hidden landmines underneath.“I put a lot of content online and suddenly the visits to my website dropped a lot. What happened?"
One step and you might end up doing what Neil Armstrong said (“One giant leap for mankind…”), but in pieces. Any honest SEO guy will tell you that SEO is hard and takes a long time. Anyone who says otherwise is not telling you the truth.
Always keep in mind that Google’s has strong anti-spam policies
Through the years, the trillion-dollar search giant has enacted pretty strong safeguards meant to keep spammers in check. It's just you don’t want to end up on the wrong side.You face two huge roadblocks when you choose to do SEO, spammers and the mighty Google itself. We all know what spammers are, which can fill the top search engine page results with useless info if left unchecked. Google, the other roadblock, spends significant resources trying to block these spammers out so search results remain usable to consumers.If you do SEO moves like those spammers are, you end up in the wrong part of the neighborhood. You get an ‘undesirable’ label in terms of Google penalties, which is not easy to resolve.
From Giphy
So, how should you approach SEO?
When you have a business or a service, you want to be labeled as such and not as a spammer.
Your first moves should focus on identifying your main keywords/service intent and sticking to that. Don’t be tempted to do keyword stuffing or blast your mailing list with emails.There are so many legit businesses and individuals out there that should be on top of Google SERPs. We’re not talking about the top searches filled with paid, sponsored searches, but good businesses, blogs, and websites that are useful to consumers.Tread carefully and be with that part of the neighborhood. Hire a good copywriter that can make content for humans, and a nice SEO guy that shows Google bots that your business or service has a good intent.
Empathy: A Strategic Value in Copywriting
Find a freelance copywriter that has, at least, empathy for your customers and you. Empathy is one of the most powerful tools in a copywriter's arsenal, yet it’s often underutilized and overseen.
Years ago, a Europe-based client whom I worked as a freelance copywriter with angrily told me this, in barely understandable English, “It’s not about you. It's them, write something about them! How does it solve their issues or problems?”
Photo by Alex Green
When implemented effectively, empathetic copywriting transforms what we consider basic messaging into persuasive narratives that your target audience deeply resonate with. As someone who has crafted high-converting copy across industries, I can confidently say that empathy is the key to building authentic connections that drive results.
Get someone who can identify the problems of your customers
A good copywriter must first see the mindset of their customers. This isn’t about guessing their needs—it’s about understanding their pain points, aspirations, and motivations on a granular level. Google Trends or tools like Ahrefs and SEMrush can provide a comprehensive look at user behavior, allowing you to identify the problems your audience needs to solve.But data alone isn't enough; you need to humanize that information. Read customer reviews, listen to their concerns, and note the emotional triggers that guide their decision-making process.
Make sure your business solves their problems
Any copywriter worth their salt moves beyond features and focuses on benefits—specifically how your product or service addresses the emotional needs of the customer. A feature-rich pitch might highlight functionality, but empathy drives home the impact on a person’s life or business. For instance, rather than stating, "Our software is user-friendly," an empathetic copywriter would frame it as, "Finally, a tool that reduces your workload, so you can focus on what truly matters."Additionally, tone and voice must align with your audience’s expectations. Overly formal or sales-heavy language can alienate your readers, while conversational, authentic copy invites trust and engagement. The goal is to communicate as if you’re sitting across the table from your ideal customer, addressing their concerns one-on-one.
Empathy for your customers, and for your business, in that order
Empathy in copywriting isn’t a soft skill—it is something strategic that builds lasting relationships and fosters brand loyalty. By truly understanding and addressing your audience’s emotional needs, you elevate your copy and, ultimately, your business results.My client may not speak good English, but it sure as hell spoke those words pretty well. Don’t forget to pick a copywriter that ALSO has empathy for your business. Someone who is happy to see your business grow and reach new heights.
Why You Should Get a Copywriter for Your Business?
Need something to jumpstart a new business or bring life to an old one? See the reasons why you should leverage the expertise of a freelance SEO specialist and a professional copywriter.
Hiring a professional web copywriter—an expert in crafting strategic and persuasive copy—is no longer optional but essential for businesses looking to stay competitive, especially in ecommerce.
Photo by Tyler Franta
Do you find it difficult to write something for your business? Are you in a bind looking for ways to promote your enterprise? Have you really got time for that?
In today’s digital landscape, content is a key driver of business growth and helps converts visitors into customers. Whether it’s web copy, blog posts, product descriptions, or email campaigns, the quality of your content directly impacts your bottom line.
Persuade and Engage
A seasoned copywriter has a deep understanding of consumer psychology and the art of persuasion. They strategically craft messaging designed to influence, engage, and compel action. Whether it's an Amazon, Shopify, Woocommerce, or Etsy store, a well-written product description or landing page can be the difference between a sale and a missed opportunity. A professional knows how to align content with your target audience’s needs, desires, and pain points, maximizing the effectiveness of your messaging across all platforms.
Makes You More Efficient
Business owners don’t have that much time in their hands. Writing compelling content requires significant time, effort, and expertise. Getting a professional web copywriter or freelance SEO specialist gives you access to high-quality content while freeing up your own time to focus on core business functions. Do more important things and formulate long-term goals while having your branding being taken care of.
Hiring a professional web copywriter—an expert in crafting strategic and persuasive copy—is no longer optional but essential for businesses looking to stay competitive, especially in ecommerce.
Have Someone Do the SEO for More Visibility
The digital marketplace is fiercely competitive, and visibility on search engines is critical to success. A skilled web copywriter understands SEO (Search Engine Optimization) and can ensure your content is optimized for search engines without sacrificing readability. Incorporating relevant keywords and optimizing meta descriptions is essential, especially for ecommerce businesses that rely on organic traffic.
Get Fresh Content Every Time
You will find the services of a copywriter handy in creating new content to attract new customers and retain loyal ones.
Consistency and creating new content is a cornerstone of brand trust (as well as for Google SEO). Whether it's for your website, social media, email marketing, or blog content, maintaining a uniform brand voice is vital.
Have Better Conversion Rates
Content isn't just about attracting visitors; it’s about converting them into paying customers. A professional web copywriter knows how to guide prospects through the customer journey, crafting content that turns curiosity into action.You want sales pages, product descriptions, targeted email campaigns, everything, to lead to sales. The return on investment from engaging a copywriter can be significant, particularly in ecommerce where conversion-optimized content directly impacts revenue.
Hire me now!
If you're serious about scaling your business and driving long-term success, bring a highly experienced copywriter on board. In summary, hiring a professional web copywriter or freelance SEO specialist is an investment that lets you hit the ground running to help make your business a success!
© 2024 Dan Joseph Magno
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